![](https://cdn.myportfolio.com/5d224825c04d0bf0b5eccfa32ea50fea/d82865ef-ab3e-4fe9-8d6f-8856d45cdc05_rw_3840.jpg?h=960ce5917965a5444d35c1c49374e48e)
Logotype & Brandmark
Original Typeface used - 'Obviously' by OHNO Type Co.
Primary Wordmark
![](https://cdn.myportfolio.com/5d224825c04d0bf0b5eccfa32ea50fea/f93b3a28-48e4-419b-8a5d-8bd6565578c6_rw_1920.gif?h=67fa9715ff3fdadfe8fc0304c8843d1a)
Logotype Variations
![](https://cdn.myportfolio.com/5d224825c04d0bf0b5eccfa32ea50fea/39d08d74-f454-4d3c-825e-3319f6400896_rw_3840.jpg?h=fccb2982ed6e252b8fbee83a4746a551)
Primary Brandmark
![](https://cdn.myportfolio.com/5d224825c04d0bf0b5eccfa32ea50fea/10e9da77-9962-4b94-909e-e597d5679bfa_rw_3840.jpg?h=d13cbe61e2009aa80f889bbe4122ff09)
Brandmark Variations
![](https://cdn.myportfolio.com/5d224825c04d0bf0b5eccfa32ea50fea/2b17a924-05eb-4062-b3d7-6f436a5d099e_rw_3840.jpg?h=a779b404e7bf38528072182d6fb310e3)
Colour & Typography
The core brand colours dark and light, you versus your opponent. The balance of opposites.
![](https://cdn.myportfolio.com/5d224825c04d0bf0b5eccfa32ea50fea/42d90976-1c1c-48bf-aae0-cdb86f36103b_rw_1920.gif?h=4123c17a6f233a58ab3c21941ba9bd04)
![](https://cdn.myportfolio.com/5d224825c04d0bf0b5eccfa32ea50fea/4efa14cd-d42b-4569-a4bc-fbb3c71c2f56_rw_3840.jpg?h=414190aebf7f4f4a9aa72db25915f888)
![](https://cdn.myportfolio.com/5d224825c04d0bf0b5eccfa32ea50fea/f91bccf8-02f7-4ac7-a9ad-176be163ac85_rw_3840.jpg?h=2eca8a4b9fd6e5548c61739ca4903022)
![](https://cdn.myportfolio.com/5d224825c04d0bf0b5eccfa32ea50fea/9cf45311-f7de-4d23-8367-62ff7435500e_rw_3840.jpg?h=df81c6bbf7aed5d007d4508a5397c1ad)
![](https://cdn.myportfolio.com/5d224825c04d0bf0b5eccfa32ea50fea/5d265540-0cd5-4bdc-89e5-7470aa8961f6_rw_3840.jpg?h=9f6f40b91030bc5c111ab88daa9e54df)
![](https://cdn.myportfolio.com/5d224825c04d0bf0b5eccfa32ea50fea/0a71b116-77a3-400a-8853-6b80174a8136_rw_1920.gif?h=4f030a0e20186fe813d8a147b0f57f09)
Pattern & Illustration
Pattern & Illustration set created for fabric / apparel prints.
![](https://cdn.myportfolio.com/5d224825c04d0bf0b5eccfa32ea50fea/1ed9feb3-f02e-4b20-8110-b294f461d93b_rw_1920.jpg?h=4308f544078fc49f2b725327828e68b4)
![](https://cdn.myportfolio.com/5d224825c04d0bf0b5eccfa32ea50fea/6dda9ab2-dd7a-4b82-9aef-5448064dd81b_rw_3840.jpg?h=7940eaad3cab4b7d94e11a81fd067fd1)
![](https://cdn.myportfolio.com/5d224825c04d0bf0b5eccfa32ea50fea/5343bd87-4f3b-498e-8630-00bb863f8ba4_rw_1920.jpg?h=4c4fd2e860bfc959786d8361112d2dc0)
![](https://cdn.myportfolio.com/5d224825c04d0bf0b5eccfa32ea50fea/40c0ac19-c668-4949-a8ce-2f135a7f3250_rw_3840.jpg?h=7baa2ff3f86e59c08a4a99905fab04fa)
![](https://cdn.myportfolio.com/5d224825c04d0bf0b5eccfa32ea50fea/7949da3b-a5fa-44a6-8061-4f0972835a83_rw_1920.gif?h=c04f1ebc1ab3d2d220eb258af1e7ce9d)
Midoriya Roll-Out
The brand launched in April 2022 and released their first drop of kimonos and apparel. MidoriyaBJJ.com
![](https://cdn.myportfolio.com/5d224825c04d0bf0b5eccfa32ea50fea/d32851a2-ca51-4017-9db1-affc0c8f8503_rw_1920.jpg?h=9d265827bd570ee96739ae1f15fcb8ae)
![](https://cdn.myportfolio.com/5d224825c04d0bf0b5eccfa32ea50fea/12edce75-16b9-46ab-aae6-f7ad4c062c0b_rw_3840.jpg?h=e542e54cab916329cbbb385892ec3b76)
![](https://cdn.myportfolio.com/5d224825c04d0bf0b5eccfa32ea50fea/df7cd247-c96b-455c-901a-a27a535a7e72_rw_1920.jpg?h=f397303f6b62b940c2f1b6b2761d2f0a)
![](https://cdn.myportfolio.com/5d224825c04d0bf0b5eccfa32ea50fea/b59fce07-3e17-429e-9f54-cac9d14165a7_rw_3840.jpg?h=030a421b7d4a4cc669d8819e7d8aeafb)
![](https://cdn.myportfolio.com/5d224825c04d0bf0b5eccfa32ea50fea/f94b6068-840c-44ef-b6ef-a12cdc8a6d2d_rw_1920.jpg?h=39f2e3eafe4c5187dc960f333d5c202a)
![](https://cdn.myportfolio.com/5d224825c04d0bf0b5eccfa32ea50fea/af062818-62c2-4dad-9832-7fcf32a93907_rw_3840.jpg?h=f05447eef9a7b39a18ec10b67bb5b365)
![](https://cdn.myportfolio.com/5d224825c04d0bf0b5eccfa32ea50fea/b868da9c-af64-499b-a888-a9508667fdab_rw_1920.jpg?h=fcfcd19d82a0609d3630f7296b968e79)
![](https://cdn.myportfolio.com/5d224825c04d0bf0b5eccfa32ea50fea/2579b9c1-5c81-45bc-b24f-33ac1c34c9bc_rw_3840.jpg?h=ae8576a8db516cc5f8d2e100a16d5335)
![](https://cdn.myportfolio.com/5d224825c04d0bf0b5eccfa32ea50fea/6fd26f7f-4cfe-40cb-8a62-125bd7504ff1_rw_1920.jpg?h=d2f774ee2220a780e5e1733fc46166e0)
![](https://cdn.myportfolio.com/5d224825c04d0bf0b5eccfa32ea50fea/de56427b-19b6-4976-8763-8ae0ad3b4aa5_rw_3840.jpg?h=3507904c8ad29e4ce495482955765749)
![](https://cdn.myportfolio.com/5d224825c04d0bf0b5eccfa32ea50fea/1f47312e-ea6a-4fd8-a3f4-662fdeb35a3f_rw_3840.jpg?h=d3215a38b24c6849ab3bdce0b36b5629)
![](https://cdn.myportfolio.com/5d224825c04d0bf0b5eccfa32ea50fea/562c1dd0-3424-4ee2-a7d3-cd892bba1915_rw_1200.jpg?h=47121b17deb60be64a3f53263188992c)
![](https://cdn.myportfolio.com/5d224825c04d0bf0b5eccfa32ea50fea/9fd68aa1-470e-4259-adde-cfc33e175756_rw_1200.jpg?h=d859722617298641648c24677e252f5f)
![](https://cdn.myportfolio.com/5d224825c04d0bf0b5eccfa32ea50fea/354a6aa5-d61e-492c-bc2e-91a4ed15c4ce_rw_1200.jpg?h=47f0ca696321e4cfd32043880b57655b)
![](https://cdn.myportfolio.com/5d224825c04d0bf0b5eccfa32ea50fea/0de127e7-6916-4fea-9b1b-a0a2f98ea7ae_rw_1920.jpg?h=a335a2140d5d97709dad3345d5eaa5c8)
![](https://cdn.myportfolio.com/5d224825c04d0bf0b5eccfa32ea50fea/58cf3547-fa08-4d72-a081-700f83515256_rw_1200.jpg?h=7b382a527591873e29cd29b15d156592)
![](https://cdn.myportfolio.com/5d224825c04d0bf0b5eccfa32ea50fea/b60e301f-3f15-4672-affd-21bcf18d45e8_rw_1200.jpg?h=3cb0d94008a91b4ba4988afc15d93d57)
![](https://cdn.myportfolio.com/5d224825c04d0bf0b5eccfa32ea50fea/6826d94f-8f9f-4c4f-99d8-1cddac9e9d91_rw_1200.jpg?h=c63720246d7cc3c01ca8a99eeaad96f3)
![](https://cdn.myportfolio.com/5d224825c04d0bf0b5eccfa32ea50fea/99f9b342-3e75-4fe9-94b3-35ad884b042f_rw_1920.jpg?h=c2121e4d153d5c92e2c48a2fba68f4b8)
![](https://cdn.myportfolio.com/5d224825c04d0bf0b5eccfa32ea50fea/03b02079-cd55-46f4-a935-309a03a565b1_rw_3840.jpg?h=b2e32e62b17c81ca03d4b0716f090077)
![](https://cdn.myportfolio.com/5d224825c04d0bf0b5eccfa32ea50fea/c914accf-e4b9-4bd1-822d-cacb3b9be619_rw_1200.jpg?h=f63f58651d6f4062bfa8d408265ef994)
![](https://cdn.myportfolio.com/5d224825c04d0bf0b5eccfa32ea50fea/1c116819-8027-48e7-b92f-ad85f5e163cc_rw_1200.jpg?h=3b7a9cb0e1d7189bd39143c357c9812d)
![](https://cdn.myportfolio.com/5d224825c04d0bf0b5eccfa32ea50fea/76842a9f-500c-4009-ba0d-4c5cca182de0_rw_1920.jpg?h=835ac6e571475a4ba030709f93ffdd94)
![](https://cdn.myportfolio.com/5d224825c04d0bf0b5eccfa32ea50fea/6393e01b-4f05-449a-b829-f3cc6dee1f93_rw_1920.jpg?h=f0525a273011eecb925e297db16ec567)
![](https://cdn.myportfolio.com/5d224825c04d0bf0b5eccfa32ea50fea/a464ca94-c392-4c1b-91be-04b68c2c8d7f_rw_1920.jpg?h=f6ba15a9eab32823e9a5d6f6275fd1c9)
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